It's about developing your ideas into remarkable ones.
Find a unique lens/point of view.
Ask:
What is my unfair advantage?
What do I want to be known for?
Create "aha!" moments that your audience can't get anywhere else.
Ask:
How can I make this insight relevant?
Do:
Filter everything - your observations, learnings and insights through your distinct POV.
Leverage cognitive biases to nurture your audience.
Ask:
How can I convince people to listen?
What cognitive biases are at play here?
Do:
Respond with your greatest hits at the right time.
Alternatively, if you'd like a more "done-for-you" bundle,
💡Prompts to sharpen & develop your POV.
🌊A deep dive on elevating your POV.
🧠An exploration of cognitive biases.
Just your name and email, please 👇🏻
Hey 👋🏻 I'm Ruth.
I write a newsletter that people enjoy very, very, much.
With 10 yrs in Strategic Communications, I've realised it's not about planting the perfect script.
It's about
being more self-aware
shaping a memorable, unique POV
filtering insights through that POV
My heart jumps with excitement every time I get someone to "click" with their POV. Getting the front seat to that process and result is just so cool.
😱Sometimes traumatic, mostly funny stories of my kids.
😩The occasional mention of some stuff I'm exploring.
🤩Requests for YOUR insights & suggestions!